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Elara Voss
Independent Creative Designer
Based London, UK
Since 2016
Focus Brand, Motion, Digital
Available Freelance & Collaborations

Design as a solo practice

I started designing professionally in 2016, after years of feeling that creative work lost something essential every time it passed through another pair of hands. So I went independent — and have never looked back.

Working alone means I am the person who takes your brief, shapes the concept, crafts the visuals, and delivers the final files. There is no junior assigned to your project while I am in a meeting. There is no account manager who has never touched the work. You get my full attention — always.

Over the years I have worked across brand identity, visual direction, motion, and digital — not to appear more capable, but because these disciplines genuinely make each other better. A brand I design moves differently. A website I build feels like an extension of an identity, not a separate product.

I work with a small number of clients at any one time, which means I can give each project the focus it deserves. If you are looking for someone who will treat your work the way they treat their own — let's talk.

How I Work

Skills & tools

Design
Visual craft & brand systems
Logo Design Typography Colour Theory Brand Guidelines Print & Editorial Packaging Art Direction
Motion
Animation & moving image
Logo Animation Title Sequences After Effects Motion Graphics Lottie / Web Animation Social Content
Digital
Web design & interfaces
Figma Webflow UI / UX Design Systems HTML & CSS Interaction Design
Tools I Rely On
Day-to-day software
Figma Adobe Illustrator Adobe Photoshop After Effects Premiere Pro Notion VS Code

What I Believe

My principles

01
Honesty before comfort

I tell clients what I genuinely think — about their brief, their direction, and sometimes their assumptions. Honest feedback early is how I protect the work and the relationship.

02
Craft in every detail

I still notice the kerning, the weight of a stroke, the timing of a transition. Not because clients always notice — but because I do, and that standard is what keeps the work sharp.

03
Small list, full focus

I take on a limited number of projects at any one time. Saying no is the only way I protect the attention each project deserves — and the quality of everything I put my name on.

Creative Tools

Colour explorer

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Work Together

Got a project? I'd love to hear about it.

I am always open to the right project. Drop me a line and I will get back to you personally — no assistant, no form letter.

See My Work

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